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    <title>Ramblings on Theneum</title>
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    <description>Recent content in Ramblings on Theneum</description>
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    <copyright>by your integrity</copyright>
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      <title>Google Ratings Suck</title>
      <link>http://theneum.com/blog/google-ratings-suck/</link>
      <pubDate>Sat, 23 Feb 2013 03:32:06 +0000</pubDate>
      
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      <description>Anyone who uses Google Adwords knows how valuable those star ratings can be on ads. They provide a higher click through rate and a better conversion rate as well. Thats because they convey trust. But in some cases they are just downright wrong. Maybe even to the point of being, dare I say, downright evil.
Lets look at an example:
Not a bad text ad. And I&amp;rsquo;m not just saying that because I wrote it :) No problem there except when you click on the ratings.</description>
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      <title>Born</title>
      <link>http://theneum.com/blog/born/</link>
      <pubDate>Thu, 28 Jun 2012 11:03:37 +0000</pubDate>
      
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      <description>Well, its finally here. While its not even close to styled the way I want its a start and I need to finish this up so I can get a couple of hours sleep before work! I still need to post this to 1inday.com where I&#39;m creating 30 sites in 30 days. So, here it is. My new personal blog. I&#39;ve been wanting to do this for pretty much ever so its a relief to finally have something here.</description>
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